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[Job Posting Improvement Case] Acquisition of Young and Experienced Talent in Mid-sized Manufacturing Industry

By changing the job listing with a review checklist, applications will change! Examples that help in acquiring promising young talent and experienced candidates.

This case study introduces how a mid-sized manufacturing company attracted applications from desired talent and improved retention after hiring by changing the way they communicated their job postings. Previously, they faced issues where job postings did not generate applications, and when they did, the applicants were not from the target demographic. A common challenge behind this was that the job postings were not written in "the language of job seekers." In this case, by changing the "communication method" rather than focusing on brand recognition or salary, they were able to attract applications from the desired talent and improve retention after hiring. [Challenges] ■ No applications received despite posting jobs ■ Mismatch with the desired young and experienced candidates ■ No positive response even after revising job postings *For more details, please download the PDF or feel free to contact us.